OUR APPROACH

With more than 100 years of combined experience in telemarketing, our senior team works diligently to refine and perfect their telemarketing skills every day. There are three core strands at the heart of everything we do: people, process and data.

PEOPLE +

People buy from people. Conversely, overly scripted, hard sell tactics can disengage even the most interested prospects.

Our team are highly experienced business development professionals, with wide-ranging knowledge across numerous markets, industries and sectors. We are excellent communicators and engage properly with the prospects we target. We do not read from a standardised script, instead we ensure that we understand the ins and outs of your business so we can have authentic conversations with key decision-makers.

Done right, telemarketing delivers personal, one-to-one communication which is highly effective at engaging prospects and customers alike. Having the right people to deliver flexible, responsive telemarketing sets us apart from a standard call centre set-up.

Find out more about our team here.

PROCESS +

Research suggests that an average of between seven and twelve touchpoints are required to close a sale. While you manage the communication at the bottom of the sales funnel, our telemarketing uses timely, relevant and targeted calls to feed leads and interest at the top of the funnel.

With well-established techniques to nurture and sustain interest in your service offering, we can provide full pipeline management. We schedule call backs and use telephone and email communications to maintain top-of-mind awareness. Getting these processes right means we can provide you with a steady stream of quality leads.

DATA

You can finely craft your messaging as much as you want – but if it’s reaching the wrong target audience you won’t get the results you need. Every campaign we carry out hinges on targeting the right decision-makers in the most relevant organisations.

At the start of every campaign, we develop a data strategy based on profiling and segmenting the prospect database. Where will you get the quickest wins? What businesses is your value proposition most relevant to? We synthesise data from the most relevant purchased databases. We can also examine data you may already hold but have historically underutilised – such as lost leads and lapsed customers.

Getting the data right is at the heart of every campaign, but we also offer a range of standalone B2B marketing data services, to ensure your database is clean, up-to-date and compliant. Discover more here.

WANT TO KNOW MORE?

To find out more about our telemarketing services and how we can help you achieve your business growth objectives, call us on 0113 487 7013 or get in touch here.