Data Services

Why waste good marketing on bad data?

ARE YOU STARTING AFRESH AND NEED TO PURCHASE NEW, GDPR-COMPLIANT DIRECT MARKETING DATA TO REFLECT YOUR TARGET MARKET PROFILE? OR DO YOU JUST NEED HELP TO ENHANCE YOUR CURRENT DATABASE? WE’VE GOT YOU COVERED.

When it comes to running a successful marketing campaign, we strongly believe that you get out what you put in. You can design the greatest content and perfect your message, but if it isn’t being seen by your target market, then you’re not going to see the returns you want.

We believe that good data is paramount to any marketing activity. Using the right data helps you reach the right people, making it easier to tailor your marketing efforts. And by giving you an insight into your prospective customer’s journey, needs, wants and values, you can target meaningful messaging and content at precisely the right time.

From data enhancement and database cleansing to desk research and telemarketing; we can help you ensure that your database is clean, up-to-date, and most importantly fit for purpose. We work with trusted data suppliers to source the most appropriate marketing database for your campaign.

SOME OF OUR SERVICES INCLUDE:

• Data cleansing and enhancement – we incorporate methods such as telemarketing and desk research to leave you with a cleansed, up-to-date database.
• Data profiling and purchasing – we work with trusted data suppliers to source the most appropriate marketing database.
• Data quality auditing – we use the latest data enhancing tools to conduct in-depth analysis of your current database to address any data quality problems and how to improve accuracy.
• Data enhancement – we use a range of techniques such as PAF matching, telephone verification, TPS checking and email verification, to name but a few.

We are fully committed to data security and data quality, which is why we provide data audits free of charge, on your current customer or prospect data. This includes identifying any data quality problems and assessing your data integrity.