Customer Lifecycle Marketing

WHEN WAS THE LAST TIME YOU CONSIDERED YOUR CUSTOMER RETENTION STRATEGY? 

Customer loyalty and retention are often overlooked, but increasing your loyal customer base can have a huge impact on your business.

Customers expect precise targeting and personalised marketing communications. Spoiled for choice, they have a wealth of options and information at their fingertips, making it easier than ever for them to shift loyalty if they’re dissatisfied with your service.

Using your existing database of customer information, telemarketing can boost customer retention, enhance customer relationships and ensure customer loyalty.

Research shows that a five per cent increase in customer retention can lead to a 75 per cent increase in profitability. Reaching out to your existing customer base can be one of the most effective and timely ways to uncover new opportunities and close more sales. Did you know that it’s 5 – 25 times more expensive to acquire a new customer than it is to retain an existing customer?

When it comes to customer loyalty and retention campaigns, we’re experts in analysing existing customer data and putting it to effective use. Through customer profiling and segmentation, we can identify cross-selling opportunities, resuscitate lapsed customer spending and calculate customer lifetime values. We can also develop a long-term retention strategy that focuses on the best possible target audience for maximum response results.

WE WORK WITH OUR CLIENTS ON SEVERAL CUSTOMER-FOCUSED PROJECTS INCORPORATING TECHNIQUES SUCH AS: 

• Customer engagement 
• Customer retention programs 
• Customer satisfaction 
• Up-selling and cross-selling 
• Relationship marketing with existing customers 
• Loyalty schemes and building customer loyalty 

Not sure where to start? Don’t fret – we’re here to help. Call us on 0113 487 7013 or  contact us here  to find out how we can improve your customer retention rates.