Demand Generation

What is demand generation marketing and why do I need it?

IT’S NO SECRET THAT THE MORE FAMILIAR PEOPLE ARE WITH YOUR PRODUCTS, SERVICES, AND BRAND, THE MORE LIKELY THEY ARE TO BUY FROM YOU.

Demand generation marketing works by creating a need from your buyers, simultaneously building rapport, increasing brand recognition, and encouraging customer engagement.

Using a combination of inbound marketing techniques mixed with relevant content, our goal is to drive your brand’s awareness and secure business leads that will convert into tangible sales opportunities.

Focused on building reliable brand awareness and interest, we use content creation, automated lead nurturing, email marketing and telemarketing. This provides you with a rounded marketing strategy, supplying you with the right leads, at the right level, at the right time.

While demand generation marketing has a lot in common with traditional lead generation, this strategy spans multiple touchpoints, campaigns, and pieces of targeted content. Plus it’s underpinned by timely communication and delivery, dependent on the prospect’s position in the sales cycle. This method allows us to focus engagement on those potential customers that are most likely to buy in, ultimately nurturing and cultivating high-quality leads.

In short, demand generation marketing opens the door to better, warmer conversations, leading to higher conversion rates and more accomplished deals.

A TYPICAL DEMAND GENERATION CAMPAIGN WILL INCLUDE

• Bespoke content creation – our experts will work with you to create cutting-edge content to help you stand out from the crowd
• Access to our market-leading automation platform and our support – always.
• Immediate opportunities for the sales team and a lead pipeline of potential customers.
• A cleansed and up-to-date database of relevant contacts – complete with cutting-edge intelligence on the hottest leads.
• Inbound marketing – from highly targeted content and social media to creating e-books, we will use everything in our arsenal to get your brand known.

Give us a call to discuss how we can create a market-leading brand awareness marketing strategy for you.